How to Appeal to a Broader Audience with Exceptional Branding
Posted on: March 27, 2020
Your “brandmark” is the face of your company and the centre of your brand design. It represents your founder, product, services, and team all at once. It dominates your website, is used as the icon for your mobile app, and is stamped on anything you provide. When customers enjoy and become committed to your brand, […]
6 Tips to Become a Customer-Centric Company
Posted on: March 20, 2020
Becoming a customer-centric company is about actions, not words. Every company in the industry says they care about customers, but which ones really do? You can tell by what they do, not what they say. Truly customer-centric companies that engender trust and loyalty from their customers dedicate themselves to customer satisfaction. They are courteous, engaged, […]
4 Email Essentials to Customer Retention
Posted on: March 13, 2020
The vast majority of digital marketing techniques are focused on outreach and the initial customer conversion. However, once a customer buys from you once… then what? Do you really need to start all that effort over again to convert them a second time? Of course not. Once you have converted a lead into a paying […]
4 keys to build a strong Business Ecosystem
Posted on: March 5, 2020
Every growing business needs a strong ecosystem in place. It’s this ecosystem that allows the business to operate as a whole, rather than separate departments. But all too often business owners don’t realise they’re lacking an ecosystem, and their business suffers as a result.
The 12 Steps to Writing Killer Small Business Blog Posts That Boost Your SEO Rankings
Posted on: February 27, 2020
Writing is hard. I’m sure you’re well acquainted with the woes of creating and publishing blog posts. You’ll think of a great idea, get to your computer, and open a word document ready to type— but no words come out. Your idea was great; but no matter how hard you try, you can’t seem to […]
